{"id":544,"date":"2011-11-07T21:29:05","date_gmt":"2011-11-07T21:29:05","guid":{"rendered":"http:\/\/dev.sarahshah.com\/?p=544"},"modified":"2011-11-12T15:00:58","modified_gmt":"2011-11-12T15:00:58","slug":"rafaella-fits-your-shape","status":"publish","type":"post","link":"http:\/\/www.sarahshah.com\/blog\/index.php\/2011\/rafaella-fits-your-shape\/","title":{"rendered":"Rafaella Fits Your Shape"},"content":{"rendered":"

Recently, the Rafaella<\/a> brand has gotten a complete makeover. It\u2019s always been a classic brand of basics, but over time it got a little stale and frumpy. The new face of Rafaella, created by Creative Director Richard Metzger, is still a collection of basics\u2026but these basics are super flattering, versatile, fashionable, washable and affordable. Mr. Metzger is a genius! His styles are ageless \u2013 they look youthful and fresh enough for Gen Y, while still being classic enough for Boomers.<\/p>\n

Be warned, the styling online, in store posters and in advertising is still a little matronly, but don\u2019t let that dissuade you\u2026try them on\u2026the styles are very figure and fashion friendly. I just had a preview of the Summer and early Fall 2012 collections and confirmed that the humpty, dumpty frumpy has been fully exorcised from the brand!<\/span><\/p>\n

Fit Your Shape<\/strong><\/span><\/h4>\n

\"\"The best part of the brand rehab is Rafaella\u2019s new focus on fitting YOUR shape. They have introduced pants, skirts and dresses in 3 cuts \u2013 classic, curvy and modern.\u00a0 These cuts are designed to fit a real woman, no matter her size or shape. Rafaella held a fit event in Houston\u2026and judging from the results in the dressing room, they achieved their goal. Most of the women who tried the pants found a great fit right off the rack.<\/p>\n

Here\u2019s the general approach for each cut\u2026but, even if you think you know which cut will fit you best, try all three anyway. I found that some styles fit me better in one cut while other styles fit me better in another cut. I was positive I was a \u201cclassic,\u201d but discovered that the \u201ccurvy\u201d pants and \u201cmodern\u201d skirts fit me best. Others at the event had the same experience.<\/p>\n

\"\"<\/a>Classic \u2013 Designed for women with a tummy. These styles are cut with more room for a tummy and a wide waistband to provide more support in that area. The waistband sits a little higher.<\/p>\n

Curvy \u2013 These styles are cut with more room in the booty and thighs and the waistband is made so it doesn\u2019t gap in the back.<\/p>\n

Modern \u2013 Designed for figures with a thicker waist, narrow hips and a flatter bottom. The fit is slimmer in the thighs and the waist band sits a little lower.<\/p>\n

Rafaella offers all three cuts in Missy, Plus and Petite sizes. Great clothes in all sizes for all figures! Yeah!!!<\/p>\n

Care and Cost<\/strong><\/span><\/h4>\n

All pieces in the collection are Easy Care\u2026machine washable! Pants and skirts range from $39\u00a0 to $55, tops from $29 to $73,\u00a0 jackets from $59 to $90 and dresses from $69 to $80.<\/strong><\/span><\/p>\n

Where To Get It<\/strong><\/span><\/h4>\n

\"\"<\/a>As with all brands, availability in stores depends on which elements of the collection different buyers chose. In general, Dillard\u2019s stores are focused on Fit Your Shape pants and skirts with a few tops and jackets and maybe a dress or two in Missy sizes. Most Macy\u2019s stores still stock the very classic styles in Missy sizes and is slowly transitioning to the new Rafaella. Macy\u2019s Woman (the Plus department) has the Fit Your Shape collection. Lord & Taylor has a broader representation of the whole collection.<\/p>\n

If your favorite store doesn\u2019t stock the Fit Your Shape collection in all the sizes and styles you want, speak to the store manager so the buyers will know that you want it. You, the consumer, have the power. Demanding clothes that look good on you without settling for less actually creates the market. Rafaella is proof designers and buyers are starting to listen to you.<\/p>\n

Rafaella.com<\/a> is in Phase I of it\u2019s online launch, so for now, you\u2019ll just see a limited selection. But over time, you\u2019ll see the full collections available here.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, the Rafaella brand has gotten a complete makeover. It\u2019s always been a classic brand of basics, but over time it got a little stale and frumpy. The new face of Rafaella, created by Creative Director Richard Metzger, is still a collection of basics\u2026but these basics are super flattering, versatile, fashionable, washable and affordable. Mr. […]<\/p>\n","protected":false},"author":1,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4,74],"tags":[66,1081,321,531,68,10,532,530,533,7],"_links":{"self":[{"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/544"}],"collection":[{"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":8,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"predecessor-version":[{"id":620,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/544\/revisions\/620"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/548"}],"wp:attachment":[{"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}