{"id":842,"date":"2012-03-21T14:26:04","date_gmt":"2012-03-21T14:26:04","guid":{"rendered":"http:\/\/www.sarahshah.com\/blog\/?p=842"},"modified":"2018-07-02T19:40:34","modified_gmt":"2018-07-02T19:40:34","slug":"tv-lesson-its-not-about-you","status":"publish","type":"post","link":"https:\/\/www.sarahshah.com\/blog\/index.php\/2012\/tv-lesson-its-not-about-you\/","title":{"rendered":"TV Lesson: It&#8217;s Not About You"},"content":{"rendered":"<p>Here&#8217;s a great example of what not to do on TV. based on the tease and title of the segment, the expert (Kristina Carrillo-Bucaram, The Green Goddess) was booked to offer info and tips about preparing vegan dishes and incorporating vegan food into a meat-eater&#8217;s diet. Watch the segment and see what you notice&#8230;<\/p>\n<p><script src=\"http:\/\/www.khou.com\/templates\/belo_embedWrapper.js?storyid=143496236&amp;pos=top&amp;swfw=470\" type=\"text\/javascript\"><\/script><object id=\"bimvidplayer0\" width=\"470\" height=\"264\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"quality\" value=\"high\" \/><param name=\"cachebusting\" value=\"true\" \/><param name=\"flashvars\" value=\"config=http:\/\/www.khou.com\/?j=143496236&amp;ref=http:\/\/www.khou.com\/great-day\/Low-Fat-Vegan-Dishes-143496236.html\" \/><param name=\"src\" value=\"http:\/\/swfs.bimvid.com\/bimvid_player-3_2_7.swf?x-bim-callletters=KHOU\" \/><embed id=\"bimvidplayer0\" width=\"470\" height=\"264\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/swfs.bimvid.com\/bimvid_player-3_2_7.swf?x-bim-callletters=KHOU\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" quality=\"high\" cachebusting=\"true\" flashvars=\"config=http:\/\/www.khou.com\/?j=143496236&amp;ref=http:\/\/www.khou.com\/great-day\/Low-Fat-Vegan-Dishes-143496236.html\" \/><\/object><script src=\"http:\/\/www.khou.com\/templates\/belo_embedWrapper.js?storyid=143496236&amp;pos=bottom\" type=\"text\/javascript\"><\/script><\/p>\n<p>Kristina may be an expert in real life, but she doesn&#8217;t come across that way in this TV segment. Where does she go wrong? Let me count the ways&#8230;<\/p>\n<ol>\n<li>Experts show their expertise by actually giving useful tips and information. Kristina doesn&#8217;t give any information that is useful to the viewer. Instead she talks about herself, drops her company name and talks about her services.<\/li>\n<li>Experts usually go on TV to get more customers. Kristina ignores the Host by talking to the audience instead of the Host, ignores the Host&#8217;s questions,\u00a0interrupts the Host and dominates the conversation. That behavior does not attract potential customers, it repels them. Who wants to work with someone who is rude and dismissive?<\/li>\n<li>She compliments herself and her food instead of soliciting\/acknowledging feedback from the Host and Mr. Bacon.<\/li>\n<li>She doesn&#8217;t describe the dishes, give any recipes or demonstrate how to prepare the food. Viewers will expect this same behavior in a working relationship as they see on TV. Who wants to pay to listen to someone talk about themselves instead of providing useful information?<\/li>\n<li>Her display is sparse and dull. Do you notice the camera keeps giving close ups of the same dish over and over? That&#8217;s because her words don&#8217;t relate to her props and her props aren&#8217;t interesting to look at. The camera operator has no choice but to keep looking at that one dish&#8230;.what is it anyway? Tabbouleh? She never says. TV is a visual medium&#8230;if the visuals don&#8217;t command attention, viewers will tune out.<\/li>\n<li>And finally her hair&#8230;.her hair blocks her face, looks like it&#8217;s going into the food and is completely distracting. Her hair is so distracting that viewers can&#8217;t even concentrate on what she is saying. In this case, that&#8217;s probably a good thing. If you actually have something useful to say, distractions or grooming that grosses-out viewers work against you.<\/li>\n<\/ol>\n<div>What worked\/didn&#8217;t work for you in the segment?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a great example of what not to do on TV. based on the tease and title of the segment, the expert (Kristina Carrillo-Bucaram, The Green Goddess) was booked to offer info and tips about preparing vegan dishes and incorporating vegan food into a meat-eater&#8217;s diet. Watch the segment and see what you notice&#8230; Kristina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[348,5,6],"tags":[458,235,585,68,10,586,7,587],"_links":{"self":[{"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/842"}],"collection":[{"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":11,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/842\/revisions\/2612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/847"}],"wp:attachment":[{"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sarahshah.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}