At first blush, it looks like modeling is about having a pretty face, the right figure and getting pictures taken. Modeling is really about selling something – an outfit, jewelry, shoes, makeup, fragrance, or even a brand. The best models have a way of looking, posing or walking that makes consumers connect with them and want what they have. Some models shine in print, others in video, and still others in real life on a runway.
Last week, Fashion Houston was all about runway fashion. A great runway show is a collaboration between the designer (the clothes have to look good), stylist (the whole look has to be compelling), and the model. The model is a critical element in a successful show. The successful model doesn’t just wear the clothes, she/he makes the clothes (s)he wears look beautiful, cool, sensual or fun to wear.
I loved everything some models wore and nothing that some other models wore. The models actually “make” or “break” the look with the way they wear it. The models that “made” the looks had a little bounce in their step, grace in their walk, wiggle in their hip, and twinkle in their eye that made the clothes move in a way that showed them off and made them look great to wear. These models made me want to wear the clothes….I was actually bouncing, wiggling and smiling in my seat imagining myself walking in those clothes. That’s selling it! That’s the super in supermodel.
Here are the super models that really made the clothes stand out at Fashion Houston.
Katelynn Denney, Page 713 (Photo 1 – Designer: Cesar Gallindo, Photographer: Jay Marroquin, Jay Marroquin Photography, Photo 2 – Designer: Carmen Marc Valvo, Photographer: Jay Marroquin, Jay Marroquin Photography)
Lindsey Schultz, Page 713 (Photo 1 – Designer: Douglas Hannant, Photographer: Patrick Garza, PMG Develops, Photo 2 – Designer: Carmen Marc Valvo, Photographer: Michael Allendorf, Michael Allendorf Photography)