Being an expert on TV or in an online video is tricky. How do you look good in HD? Present your info in a visual way? Show the features of your product in 2-3 minutes? Where are you supposed to look? How are you supposed to stand or sit? What should you bring? What does the show provide? How do you get invited back?
There are a gazillion pieces to the TV puzzle and if you blow one piece, you blow it all. There is a huge potential for a perfect storm of catastrophic failure. I’ve appeared on TV more than 50 times and cracked the code for giving producers and viewers what they want. This page is for information, tips and do’s and don’t of being good and looking good on TV and online videos.
