TV

Being an expert on TV or in an online video is tricky. How do you look good in HD? Present your info in a visual way? Show the features of your product in 2-3 minutes? Where are you supposed to look? How are you supposed to stand or sit? What should you bring? What does the show provide? How do you get invited back?

There are a gazillion pieces to the TV puzzle and if you blow one piece, you blow it all. There is a huge potential for a perfect storm of catastrophic failure. I’ve appeared on TV more than 50 times and cracked the code for giving producers and viewers what they want. This page is for information, tips and do’s and don’t of being good and looking good on TV and online videos.

Rising Fashion Stars

Rising Fashion Stars

    After four episodes of Fashion Star (ABC’s new reality show where designers compete to have their designs sold at H&M, Macy’s and Saks Fifth Avenue) two designers consistently rise to the top, episode after episode. Every single one of Sarah Parrott’s creations have been purchased by H&M. Her aesthetic is a modern take… Continue Reading

Be A Good TV Guest: Know Your Props

Be A Good TV Guest: Know Your Props

This is a great example of how to do a bad job on TV. Guest Jill Martin from Us Weekly appeared on the TODAY show to present (and get viewers excited about) her Valentine’s gift ideas. Jill usually does a great job, but today didn’t work out…and we can learn from her mistake. Great guests… Continue Reading

Cookie Cutter Images Don’t Work On TV

Cookie Cutter Images Don’t Work On TV

Shawn Laughlin of Caskata, is a successful business owner and designer of high-end, artisanal paper goods and table wear that are unique and spec-ta-cu-lar!! She recently appeared on The Nate Show – the perfect platform for Shawn to present her products to her target market. The information Shawn presented and the products she demonstrated were… Continue Reading

TV Lesson – Answer THE Question!

The Background: The Fashion World went nuts yesterday…nuts for Missoni at Target. Target has a history of collaborating with with high-end designers to bring great design and fashion to the masses at affordable prices. Yesterday, Target launched it’s biggest collection yet – a limited edition line from Missoni. Shoppers crashed Target’s website and mobile website… Continue Reading