TV

Being an expert on TV or in an online video is tricky. How do you look good in HD? Present your info in a visual way? Show the features of your product in 2-3 minutes? Where are you supposed to look? How are you supposed to stand or sit? What should you bring? What does the show provide? How do you get invited back?

There are a gazillion pieces to the TV puzzle and if you blow one piece, you blow it all. There is a huge potential for a perfect storm of catastrophic failure. I’ve appeared on TV more than 50 times and cracked the code for giving producers and viewers what they want. This page is for information, tips and do’s and don’t of being good and looking good on TV and online videos.

Rising Fashion Stars

Written on April 4, 2012 by Sarah Shah in Products, Shopping, TV

After four episodes of Fashion Star (ABC’s new reality show where designers compete to have their designs sold at H&M, Macy’s and Saks Fifth Avenue) two designers consistently rise to the top, episode after episode.

Every single one of Sarah Parrott’s creations have been purchased by H&M. Her aesthetic is a modern take on classic style with clean lines, simple shapes, bright colors and unexpected details. Sarah may be self-taught and brand new to the fashion scene…but her designs are right on target with what the buyers and viewers want. How do we know? Her pieces sell out within hours week after week!

Kara Laricks got off to a rocky start in week 1, but she came back swinging and has landed sales with Saks Fifth Avenue ever since. Her designs are androgynous – women’s wear that is inspired by deconstructed men’s wear. Her pieces are a crazy combination of feminine power and masculine strength in lux fabrics that hang beautifully. These versatile pieces can be dressed up with colorful heels or other fem accessories or dressed down with converse sneakers or other masculine accessories.

Other designers that have sold pieces to H&M, Macy’s and Saks include Barbara Bates, Ross Bennett, Lisa Vian Hunter, Nzimiro Oputa, Lizzie Parker, Nikki Poulous, Luciana Scarabello and Orly Shani.

The winner will get a $6 million contract to create lines for all three stores. Who do you want to win?

Want more about Fashion Star? - Fashion Star: Runway To Retail

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Fashion Star: Runway To Retail

Written on March 22, 2012 by Sarah Shah in Behind The Scenes, Products, Shopping, TV

Share Fashion Star is ABC’s new reality show where designers compete to have their designs sold at H&M, Macy’s and Saks Fifth Avenue. Each week, the stores choose the items they want to carry. The selected items are available online right after the episode airs and in stores on the following day. Click here for details….

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TV Lesson: It’s Not About You

Written on March 21, 2012 by Sarah Shah in How To, Looking Good On Camera, TV

Share Here’s a great example of what not to do on TV. based on the tease and title of the segment, the expert (Kristina Carrillo-Bucaram, The Green Goddess) was booked to offer info and tips about preparing vegan dishes and incorporating vegan food into a meat-eater’s diet. Watch the segment and see what you notice……

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Be A Good TV Guest: Know Your Props

Written on February 6, 2012 by Sarah Shah in How To, TV

Share This is a great example of how to do a bad job on TV. Guest Jill Martin from Us Weekly appeared on the TODAY show to present (and get viewers excited about) her Valentine’s gift ideas. Jill usually does a great job, but today didn’t work out…and we can learn from her mistake. Great…

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Be A Great TV Guest: How Guests Should Behave On TV

Written on February 6, 2012 by Sarah Shah in How To, TV

Share This is a great example of how to behave on TV. These guests are likeable, provided useful info to the viewers and demonstrate they are the experts they claim to be. Chances are, they’ll get business and invitations to appear on tv as a result of this appearance. How did they do that? They…

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Cookie Cutter Images Don’t Work On TV

Written on November 18, 2011 by Sarah Shah in Decode The Outfit, Image, Looking Good On Camera, TV

Share Shawn Laughlin of Caskata, is a successful business owner and designer of high-end, artisanal paper goods and table wear that are unique and spec-ta-cu-lar!! She recently appeared on The Nate Show – the perfect platform for Shawn to present her products to her target market. The information Shawn presented and the products she demonstrated…

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TV Lesson – Answer THE Question!

Written on September 14, 2011 by Sarah Shah in How To, TV

Share The Background: The Fashion World went nuts yesterday…nuts for Missoni at Target. Target has a history of collaborating with with high-end designers to bring great design and fashion to the masses at affordable prices. Yesterday, Target launched it’s biggest collection yet – a limited edition line from Missoni. Shoppers crashed Target’s website and mobile…

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5 Tips For Looking Good On Camera

Written on September 8, 2011 by Sarah Shah in How To, Image, Looking Good On Camera, TV

Share More and more people are using photos and videos to promote their business. These visuals can make or break you. Viewers make assumptions about how well you do what you do and what it’s like to work with you. Good pictures promote your business by building trust, demonstrating professionalism and making potential customers feel…

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Client Testimonial – Studio NiaMoves Gets On TV…A Lot!

Written on June 30, 2011 by Sarah Shah in Testimonial, TV

Share “I had contacted the press at least 30 times over 3 years with no results. Then I worked with Sarah. She taught me what producers really want and how to get my business on TV. Since then, we have been on TV 14 times and have been featured in more than 5 articles. Wahoo!…

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Client Testimonial – Steve’s Trip To "Oprah’s House" With BFF Gail!

Written on June 9, 2011 by Sarah Shah in Looking Good On Camera, Testimonial, TV

Share Client Steve Mattus got invited to share his experience on the Gail King Show! Here’s his story. “I got booked for my first TV Appearance – an interview with Gayle King (OWN) celebrating the finale of The Oprah Winfrey Show – and it was LIVE! It was completely surreal to walk the hallways and…

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Testimonial – Getting On TV Boosted Business

Written on December 6, 2009 by Sarah Shah in Testimonial, TV

Share “Sarah, thank you for featuring us in “Best Kept Shopping Secrets.” After the show, we were flooded with calls and shoppers from as far as The Woodlands. They had never heard of our store until they saw us on the news. Even now, the stream of people you helped make aware of our location…

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