TV

Being an expert on TV or in an online video is tricky. How do you look good in HD? Present your info in a visual way? Show the features of your product in 2-3 minutes? Where are you supposed to look? How are you supposed to stand or sit? What should you bring? What does the show provide? How do you get invited back?

There are a gazillion pieces to the TV puzzle and if you blow one piece, you blow it all. There is a huge potential for a perfect storm of catastrophic failure. I’ve appeared on TV more than 50 times and cracked the code for giving producers and viewers what they want. This page is for information, tips and do’s and don’t of being good and looking good on TV and online videos.

Photo & Video Styling for Social Media

Photo & Video Styling for Social Media

In preparation for Houston Social Media Breakfast’s Photo Walk and Contest at the Houston Arboretum and Nature Center, Kami’s Smart Social Secrets Webcast invited me to share tips for creating more impactful shots. We discussed the image of images – how images can make an impact, reflect a brand or tell a story. I demonstrated… Continue Reading

Fashion Star: Rising Stars

Fashion Star: Rising Stars

    After four episodes of Fashion Star (ABC’s new reality show where designers compete to have their designs sold at H&M, Macy’s and Saks Fifth Avenue) two designers consistently rise to the top, episode after episode. Every single one of Sarah Parrott’s creations have been purchased by H&M. Her aesthetic is a modern take… Continue Reading

TV Lesson: Know Your Props

TV Lesson: Know Your Props

This is a great example of how to do a bad job on TV. Guest Jill Martin from Us Weekly appeared on the TODAY show to present (and get viewers excited about) her Valentine’s gift ideas. Jill usually does a great job, but today didn’t work out…and we can learn from her mistake. Great guests… Continue Reading

TV Lesson: How Guests Should Behave On TV

TV Lesson: How Guests Should Behave On TV

This is a great example of how to behave on TV. These guests are likeable, provided useful info to the viewers and demonstrate they are the experts they claim to be. Chances are, they’ll get business and invitations to appear on tv as a result of this appearance. How did they do that? They stayed… Continue Reading

TV Lesson: Cookie Cutter Images Don’t Work On TV

TV Lesson: Cookie Cutter Images Don’t Work On TV

Shawn Laughlin of Caskata, is a successful business owner and designer of high-end, artisanal paper goods and table wear that are unique and spec-ta-cu-lar!! She recently appeared on The Nate Show – the perfect platform for Shawn to present her products to her target market. The information Shawn presented and the products she demonstrated were… Continue Reading