The adage says “a picture is worth a thousand words.” So, what does your picture say about you and your business? Does it say what you think it says?
Many people use photographs of themselves in their marketing and sales materials, websites, business cards and social media sites. Potential customers and business associates use your photographs to judge you, your character, personality, business style, level of success and your professionalism.
The thought is that potential customers will understand and connect with you when they see the face behind the business. If your picture reflects an accurate representation of you, then the photograph can be an asset. If it doesn’t, it can be a liability.
Let’s do an experiment to see this process in action. Here’s a picture from an advertising flier. Based on this photograph, what is the business about? What do they sell? Check back tomorrow to find out what they really do.