Category Archives: Looking Good On Camera

Tips and information about dressing for the camera – TV, video, webcasts and still photographs.

Hair: What A Difference A Part Makes!

Hair: What A Difference A Part Makes!

TV (and video) is a visual medium, so how you look has even more impact than in real life. Viewers engage with their eyes first, then their ears. If there’s ANYTHING distracting about how a person looks on TV, viewers won’t pay attention to what they say.

Jonah Goldberg, Senior Editor of The National Review, appears regularly as a broadcast expert. He has a unique hairline, dipping down into his forehead.

The characteristics of his hairline create some challenges. When Goldberg wears his hair slicked back or parted in the middle, his hairline is prominent and creates the illusion that his hair is thin. When his hair looks thin, his beard looks thin too.  This is very distracting when he appears on TV. It’s  hard to hear what he says about a topic when his hair attracts so much attention.

Recently, Goldberg changed his hair styling and parted it on the side. This was a brilliant move. When his hair is parted on the side, his bangs merge with his hairline and make an even frame for his face. With a side part, his hair looks full. He has more TV presence with a side part because his hair doesn’t pull attention away from his words.

You don’t have to have a perfect face, figure or physique to appear on TV. There is a solution to every TV “problem.”

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What To Wear On A Red Carpet: Camera Test

What To Wear On A Red Carpet: Camera Test

After you’ve considered dress code, flattering your body and your personal style, there’s one last critical step to dressing for a red carpet – the camera test. The camera has all kinds of unexpected effects on the way you look in a photograph or video. For red carpets and other important events, a camera test is a must! Here’s why. Continue Reading

HeadShot To HotShot: How To Get A Great Photo

HeadShot To HotShot: How To Get A Great Photo

There’s so much pressure for speakers, entrepreneurs, realtors and people in business to put photos of themselves on their websites and blogs. Lot’s of people fall into the trap of putting amateur pictures online. You know how it goes – put on a little extra makeup, your favorite outfit and get Cousin Susie’s daughter who… Continue Reading

Cookie Cutter Images Don’t Work On TV

Cookie Cutter Images Don’t Work On TV

Shawn Laughlin of Caskata, is a successful business owner and designer of high-end, artisanal paper goods and table wear that are unique and spec-ta-cu-lar!! She recently appeared on The Nate Show – the perfect platform for Shawn to present her products to her target market. The information Shawn presented and the products she demonstrated were… Continue Reading

5 Tips For Looking Good On Camera

More and more people are using photos and videos to promote their business. These visuals can make or break you. Viewers make assumptions about how well you do what you do and what it’s like to work with you. Good pictures promote your business by building trust, demonstrating professionalism and making potential customers feel comfortable… Continue Reading

Client Testimonial – Steve’s Trip To "Oprah’s House" With BFF Gail!

Client Steve Mattus got invited to share his experience on the Gail King Show! Here’s his story. “I got booked for my first TV Appearance – an interview with Gayle King (OWN) celebrating the finale of The Oprah Winfrey Show – and it was LIVE! It was completely surreal to walk the hallways and sit… Continue Reading

You Might Be Speaking, But Do They Hear You? – Image Tips For Speakers

    The content of a speech is more important than the image of the speaker. However, people hear what they see. If you’re a speaker, your audience won’t trust what you say unless your image supports your words. In January 2011, an expert appeared on the news to give advice about how to have… Continue Reading