Cookie Cutter Images Don’t Work On TV

Shawn Laughlin of Caskata, is a successful business owner and designer of high-end, artisanal paper goods and table wear that are unique and spec-ta-cu-lar!! She recently appeared on The Nate Show – the perfect platform for Shawn to present her products to her target market. The information Shawn presented and the products she demonstrated were perfectly on point for Nate’s viewers. This TV appearance had great potential!

General, mainstream image guidance for professionals appearing on TV advises wearing solid colors, basic jewelry and a business suit.  Shawn followed those rules in her appearance…basic business attire…the perfect example of a cookie cutter TV image. Unfortunately, there is nothing about her image that reflects the stunning design, artisanal, and luxurious elements of her products. Her outfit makes her look like the owner of a run-of-the-mill accounting firm.

The disconnect between Shawn’s look and her work is confusing, breeds distrust and undermines her credibility.


For more about creating a successful image for TV, check out 5 Tips For Looking Good On Camera.

12 Responses to Cookie Cutter Images Don’t Work On TV
  1. Garmin 1490t
    December 15, 2011 | 8:41 pm

    Such a well written post.. Thnkx for sharing this post!

    • Sarah Shah
      December 20, 2011 | 1:17 pm

      Thanks! And thanks so much for visiting!

  2. brainwave entrainment
    December 17, 2011 | 2:04 pm

    Well, I don’t know if that is going to work for me, but definitely worked for you! :) Excellent post!

    • Sarah Shah
      December 20, 2011 | 1:18 pm


    • MrKun
      May 20, 2012 | 12:31 pm

      Hi Sarah-Following your Daily Grind devotional-love your style! Great to see such thohugt, humor, poetry, AND love for the Lord all in one. Thank you.We do a women’s retreat in MN, end of Jan. (Don’t laugh!) Wondering what you charge for speaking engagements, or if you travel this far. Thanks! Kelly

      • Sarah Shah
        June 7, 2012 | 4:26 am

        Hi Kelly, I think you might have me confused with someone else. I do travel and speak on topics of image and TV. Everything I do is customized…give me a shout and some details about your event if you’re still interested. Cheers, Sarah

  3. Humor News
    December 20, 2011 | 12:20 pm

    Wow Excellent blog!

    • Sarah Shah
      December 20, 2011 | 1:18 pm

      Thanks so much for stopping by!

  4. brainwave entrainment
    December 20, 2011 | 5:23 pm

    Do you guys have a facebook fan page? I looked for one on facebook but couldn’t find one, I would love to become a fan!

  5. skuteczny marketing internetowy
    March 28, 2012 | 5:48 am

    This is wonderful!

    • Sarah Shah
      March 31, 2012 | 9:48 am

      So glad you found it useful! Thanks for visiting!

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