Category Archives: TV

Tips and info for being great and looking good on TV

TV Lesson: Over-Promotion

TV Lesson: Over-Promotion

The Pratt Brothers On Insane PoolsThis is a great example of how NOT to promote your business on TV. The Pratt Guys collaborated on Season 3 Episode 3 of Animal Planet’s Insane Pools: Off The Deep End with Lucas Congdon. “Pratt Brothers” is mentioned 16 times in a 5 minute period near the beginning of the show, along with 3 shots of their sign/logo on the doors and building as well as the three brothers wearing branded logo shirts. That’s more than three mentions a minute, about 1 mention every 18.75 seconds.

The first 3 or 4 mentions are very natural in conversation and are needed for the narrative. That would have been perfect with the logo shots on the door, their branded shirts and the examples of their work shown in the episode.

The next 12 mentions are total overkill and a pushy turn off. The over-promotion and gratuitous mentions make the show feel less like entertainment and more like advertising…or a drinking game. This episode is very different from the typical episodes with stories that flow naturally. Did the Pratt Brothers pay to be on the show? I don’t know. Either way, it sure feels like an infomercial.

By the end of the show, my final tally is 29 “Pratt Brothers” mentions during a 48 minute show. That’s 24 more times than Lucas Lagoons, the star of the show.

People go on TV (and create videos) to promote their services and products.There’s a delicate balance between promoting your business and keeping viewers interested, engaged and entertained. If content feels like promotion, it’s a turn-off for viewers…literally. When viewers are turned-off, they don’t watch you, inquire about you or they don’t hire you. When you over-promote, there’s decreased return on all the time, energy and expense that went into the TV appearance.

Fashion Star: Rising Stars

Fashion Star: Rising Stars

    After four episodes of Fashion Star (ABC’s new reality show where designers compete to have their designs sold at H&M, Macy’s and Saks Fifth Avenue) two designers consistently rise to the top, episode after episode. Every single one of Sarah Parrott’s creations have been purchased by H&M. Her aesthetic is a modern take… Continue Reading

TV Lesson: Know Your Props

TV Lesson: Know Your Props

This is a great example of how to do a bad job on TV. Guest Jill Martin from Us Weekly appeared on the TODAY show to present (and get viewers excited about) her Valentine’s gift ideas. Jill usually does a great job, but today didn’t work out…and we can learn from her mistake. Great guests… Continue Reading

TV Lesson: How Guests Should Behave On TV

TV Lesson: How Guests Should Behave On TV

This is a great example of how to behave on TV. These guests are likeable, provided useful info to the viewers and demonstrate they are the experts they claim to be. Chances are, they’ll get business and invitations to appear on tv as a result of this appearance. How did they do that? They stayed… Continue Reading

TV Lesson: Cookie Cutter Images Don’t Work On TV

TV Lesson: Cookie Cutter Images Don’t Work On TV

Shawn Laughlin of Caskata, is a successful business owner and designer of high-end, artisanal paper goods and table wear that are unique and spec-ta-cu-lar!! She recently appeared on The Nate Show – the perfect platform for Shawn to present her products to her target market. The information Shawn presented and the products she demonstrated were… Continue Reading

TV Lesson: Answer THE Question!

  The Background: The Fashion World went nuts yesterday…nuts for Missoni at Target. Target has a history of collaborating with with high-end designers to bring great design and fashion to the masses at affordable prices. Yesterday, Target launched it’s biggest collection yet – a limited edition line from Missoni. Shoppers crashed Target’s website and mobile… Continue Reading